Jess Whatley
England, UK
Project Question
How can Eco-Collective facilitate graphic designers and manufacturers to transform the packaging industry, and build a sustainable community toolkit in the UK?
Aim and Objective
As a solution to target brands that actively participate in greenwashing I am proposing to launch Eco-Collective, the first UK database which promotes sustainable manufacturing practice and procedures. The toolkit is in the form of a website and application, which explores a broad range of topics to aid with the sustainable operations of a business. Eco-Collective has one fundamental purpose: to ensure that graphic designers and manufacturers have accountability surrounding the vital role they have applying sustainable practice.
Final Outcome
5000 word report, prototype website for business launch and 24 weeks research journal.
How has your practice developed while studying the MA in Graphic Design with a global cohort?
I feel as though my boundaries have been pushed for the final time on this course, and I feel at my most confident with graphic design practice than I have ever been. I am still learning but in comparison to when I started the course, it is clear that this MA has refined my skills and expanded my knowledge within the creative industry.