Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

This letterform to me, screams 1970’s – the time that the area experienced a growth into the shopping destination that it has become today. It is a remnant of a time where the street was heavily used and was a commercial hub, since, it has become a bit of a dodgy area to hang around after dark. The lettering has become discoloured and one letter is actually falling down, suggesting that it is only still there as it would cost too much to remove. It suggests the area has a history that is kept through its usefulness rather than its beauty, very utilitarian.

Location

Union Street, Reading RG1 1EU, UK