Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

Kong is a streetwear shop that represents again the younger people of the city beginning to hold their place. With an influx of the popularity of street style in the more recent years, Kong is interestingly situated in one of the more historical parts of the city. The signage and type is a display style in all lower cases, which removes it from a formal style into something more contemporary. The white font on top of the black building further pushes this idea of contemporary styles and simplicity, which is an evergrowing trend at the moment. Being surrounded by some more run-down shops that follow the signage which is recognised by Ed Fella, allows Kong to stand out further to shoppers in the city.

Location

The Burges, Coventry, UK