Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

This lettering is a modern twist on traditional letterforms. The curved serif lettering is elegant and the deep serifs seem to look back to 18th century lettering. The large dominating size of the letters however give them a very modern feel, as does the positioning of the letterforms at the bottom of their shiny copper backdrop. The letterforms are each placed on a sheet of copper, making them look reminiscent of a printing press. This lettering shows Bristol as as a bold city that is appreciative of its creative and artistic history, and wants to honour these craft focused ways of working in the current day. The sign is preserving the buildings history as a newspaper print works, whilst it is in its new use as student accommodation.

Location

Temple Way, Bristol BS2 0BU, UK