Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

This section of Southampton has been recently refurbished, with Admirals Quay only being built in 2014 for residential use. This area of Southampton also used to be part of the docks but was recently renovated to be more ‘upmarket’ with bars and restaurants. The Admiral Quay is the name of the structure, clear black writing on a white background allowing people to read clearly. It’s a very blocky square uppercase typeface with sharp points for As and W. The top of the Q seems to also be elevated with the descender being straight.

Location

Southampton SO14 3LG, UK