Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

Located in Seef District is Bahrain’s first authentic mall and its premier family shopping hub and entertainment destination, widely known for its distinctive architecture and stimulating ambiance. Ideally located in one of the fastest growing residential and commercial districts in the kingdom. It attracts an average of 25,000 visitors a day from locals and expats alike and usually communicates bilingually. Hence its logo is fun, catchy, resembles a small family and uses a simple typography. This typography is used across the mall, in branding, and on various collaterals. It opened since 1997. Due to its popularity, it has also opened two other branches: in Muharraq (the second largest city) and Isa Town. (OMAR MAL)

Location

Seef Mall, Road No 2819, Seef, Bahrain