Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

With this sign, I am drawn to the two different versions of the word ‘amusements’ that can be found in this same position. It represents two different ‘eras’ – though both versions are in the same broad style, it indicates a renewed vigour for the appearance of the shop front – and a third era through the decay of both. The lettering is old-fashioned and seems to want to portray a sense of classiness and luxury – juxtaposed by its current state, which suggests being run-down and neglected.

Location

Preston Street, Faversham, UK