Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

Hand drawn sans serif on old school in Mortorp. Despite that this sign is hand drawn, it has a very specific character and some repetitive letterforms. Some of the letterforms echo a geometric sans serif, for example the A’s and M’s. While the R and P has a convincing sense of Jugend/Art Nouveau. And then the human hand has taken its own artistic freedom on the rest of the letterforms. This sign is a sublime signifier of the handicraft still very much present in the small villages of Småland. Imperfect yet careful artistic ambitions.

Location

Mortorpsvägen, Vassmolösa, Sverige