Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

Buzzing city life Since the 90s, Grünerløkka has become very trendy and today it is one of Oslo's most sought after places to live (Godal and Askjer, 2020). There are many bars and restaurants here, and these letterforms make up the signage of one of the popular restaurants, Villa Paradiso. Thus, these letterforms represent the buzzing city life of today's Grünerløkka. The letters have been painted using red, green and white, most likely to insinuate the restaurant's Italian cuisine. Yet, the hand painted application feels very much in line with the local surroundings, as other signage in the area has been done in a similar way.

Location

Markveien 34, Oslo, Norway