Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

The glistening silver ‘R’ reflects the sun to holiday makers as they pass by promenading. Made from metal, glass and neon tubing, it is not until dusk has fallen that this letter form really shines. The intricate glass bulbs which illuminate at night give a subtle nod to the history behind arcade lighting and facades. The form of the letter itself is bold and stands out for readability. No need to over embellish a shape which will be unavoidably in your face when darkness comes. It reminds me of nostalgia and excitement working perfectly to entice you in.

Location

Marine Parade, Great Yarmouth NR30 2EJ, UK