Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

Long Street forms a rich backbone to the inner city and is a microcosm of South Africa’s thrilling multi-culturism. Dating back to 1908 with more than three centuries of history, beautiful architecture and diverse offerings to both night owls and daytime visitors gives it an appeal and attraction like few other places in Cape Town (Cape Town’s Iconic Long Street, 2021). A small monument pays homage to a rich cultural heritage outside the Long Street Baths, a Roman-style heritage site. The monuments colourful mosaic-style typography was created by disadvantaged communities and reflects the traditional, artisan work of African. The bright yellow Geometric, Futura type, is clean, legible, and straightforward alongside the design's intricate patterning and colours, allowing for clear communication.

Location

Long Street, Cape Town City Centre, Cape Town, South Africa