Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

Here we have an example of how, by referencing a more traditional aesthetic, the local proprietors are continuing to retain a connection with the history of the town. Once again, the choice of materials has value and contributes to our understanding of the messaging. It is this application of the chosen materials that provides the viewer with a visual prompt and establishes an emotional connection between the brand-message and the members of the public. What do we take from this outcome? Our attention is directed towards the past, of an idealised interpretation of history, which may in-turn evoke a sense of nostalgia and a yearning for our own past.

Location

Leominster HR6 0LX, UK