Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

I think it's really interesting to see the advertisement advertising sign painting, which has been painted on the shop exterior. The sign is meta, and I think it works beautifully, especially contrasting the traditional styled aesthetic and a modern mobile phone number. The sign is obscure in its positioning, as the exterior of Seekers Emporium is a plastic sign. I find it intriguing that the printed sign hadn't been used on the shop front.

Location

King St, Blackpool FY1 3EJ, UK