Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

It is quite plausible to expect that the materials used for making these signs were not bought specifically for this purpose, but likely were recognised as useful for producing the sign at a later stage. This further links to the element of spontaneity in making these letterforms and the need for communication outweighing formality or larger investment in producing them. Use of all uppercase text throughout the signage further adheres to the idea of urgency. In terms of enterprise, it conveys an area where small businesses will utilise what is cost-effective in making a statement for their advertising.

Location

High St, Wem, Shrewsbury SY4 5AB, UK