Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

Conflicting function and lettering In his book Signs, Lettering and Environment, Baines mentions the interesting juxtaposition that emerges when there is a conflict between the lettering on a building and the building's function (Baines, 2003). These letterforms is an example of that, as what they spell out does not resonate with the function of the building (the housing of a noodle bar). This strange contradiction reminds me of how the youth of Oslo has intertwined with historic parts of the town. The buildings are very old, packed with history and evidences of a different time, but the style of these buildings have now become very trendy. The bold letters are also an interesting representation of the modern citizens of Grünerløkka, who typically wears bold fashion statements.

Location

Helgesens gate 14B, Oslo, Norway