Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

Gino’s in Makati is a local pasta and pizzeria. In keeping with their theme, they have a blackboard signage along the street,  featuring hand-drawn chalk typography. The board is a mixture of script and block letterforms of different weights to show visual hierarchy. The hand draw execution gives the feeling that the restaurant is a friendly, homey establishment great for families and couples who want to enjoy good food and a relaxing ambiance. While I am not sure if the sign changes daily, you can tell that a lot of effort has been placed in preparing it—which adds to its charm. 

Location

H249+F9 Makati, Metro Manila, Philippines