Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

Once one of the bigger malls/ supermarkets in the metro, WalterMart is now considered a 2nd tier community mall known more now for its delivery service. Its rounded typography gives it a friendly and welcoming feel. The contrast of the blue and red on a yellow background makes each word/element pop out. While they’ve recently updated their online typography, their building still uses the older version of their logo—which is what many of its patrons remember and recognize. The weathered texture of the building wall, which affects the look of the logo, gives away the company’s history and status. 

Location

H227+89 Makati, Metro Manila, Philippines