Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

The characteristics of the Glass Museum’s didone logo type - including curvaceous ball terminals, exaggerated swashes, high stoke contrast and unbracketed serifs - connotes artistry, luxury and elegance associated with the Black Country’s glass industry. Neoclassical influences promote the museums historical value in a sleek contemporary context, gentrifying the area to appeal to culturally engaged audience. The distinctive gaps within the letter forms are referential to hand stencilled signage along the canal, connoting an industrial heritage of manufacturing and trade. Example 1 and 2 demonstrate a trend of juxtaposition between the worn and the pristine. To me this symbolises the Black Country’s resilience and its hardworking history of industrial labour, resistant materials and wartime devastation.

Location

Glass Museum Stuart Works, High St, Wordsley, Stourbridge DY8 4FB