Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

I first saw this piece of lettering soon after moving to the town, while exploring this unfamiliar neighbourhood. It has stayed with me ever since, and though I don’t pass it very often, I do sometimes make a slight detour in order to take a look. It gives me an impression of a whimsical community, one of colour and with just the right amount of nostalgia. The sign explores type along a curve, and uses both serif and sans-serif glyphs. Though it contains only letters, it also somehow brings to mind an image of the drink it refers to!

Location

Fleur De Lis Hall, 10 Gatefield Ln, Faversham ME13 8NX