Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

This is the DNA of the Chorley community; it has been here since Chorley comes to make its mark on the map as the most significant local town of Lancashire. Since this place has been functional since 1910, they haven't changed much from inside or outside. They have kept the old signage of the Chorley theatre on the wall, and they still use the old ways of promoting their play and musical nights just by flyers on the side of the theatre and keeping their image of a rustic old theatre alive. The typography of the Chorley theatre looks a lot like an opening of the curtain of the show, which does justice to the name and place. When we think of a home or city, our mind builds an image of what it would look like and feel. But I think the bold colour and structure of this type show that Chorley theatre is all about the shows!

Location

Dole Ln, Chorley PR7 2RL, UK