Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

A sign which looks authentic but is new in its application. This san serif font is tucked away down a back street, called court street on what is part of the old Brick Factory (Mills) It’s main output isn’t obvious within the sign, however it’s san serif presentation could point towards a meticulous and high quality output from the mill. The sign is weathered with peeling vinyl letters, however this is coming away to reveal the original colour a dark rich blue. Its purpose is to signpost ‘meadows works’ which it clearly does in its large impact form however its deteriorating nature adds to the town’s feeling of struggle and worry?

Location

Court Street, Trowbridge, UK