Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

There is something of the Egyptian hieroglyph in this sign. The gold lettering really stands out as a symbol of wealth and I am wondering if this wasn't a regular high street chain bank but perhaps more for wealthy clientele. The curves are very expressive but somewhat mysterious also . The K in particular looks like a horses hoof at the bottom , itching to move off and ride or a dancer in mid pose. The middle part of the A provides some order and solidity amid the movement implied. It's certainly striking. It represents the town as an independent, innovative place with many cultures and a thriving art scene.

Location

Broad Street, Reading RG1 2AA, UK