Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

California is the Golden State. This mural, painted atop a ghost sign in San Francisco's SOMA district reflects the personality of the city through its grit, textured, and layered appearance. The juxtaposition of script and a bold serif is inviting, strong, and prophetic. For “Knowledge is Golden” the inspiration was specific to the area which the mural was done. Dan Pan, one of the mural artists, said, "San Francisco is seeing its second gold rush with information and knowledge being the currency of today, with technology leading the transformation." Pick axes and gold pans have been replaced by Google buses, startups, and big data. While seemingly a reminiscent piece it is actually a beautiful commentary on the present and future of San Francisco.

Location

Brannan St & 7th St, San Francisco, CA 94103, USA