Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

Established in 1801, Johnson & Sons made oilskin clothing for fisherman and merchant seaman. By the beginning of the 20th century they exported clothing all over the world. They even had three factories in Great Yarmouth alone. Their name was their brand and respected it was. A place for families to work and buy their products. The signage would have been branded on the side of all of their buildings and been identical. Simple in form with and eye-catching ampersands and ‘ltd’ embellishments. Black and white was traditional due to its boldness, cheapness and availability.

Location

Admiralty Road, Great Yarmouth, UK