Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

This type of lettering is ubiquitous in Hong Kong. It is on every road that people cross and that is most of them. It is large and in your face especially as this area is frequented by international visitors who are not necessarily attuned to the directional flow of the traffic. It is easy to read and san serif..

Location

Aberdeen Street, Central, Hong Kong