Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

A modern rounded serif font adorning the shop door of a now closed kitchenware and gifts shop which A modern rounded serif font adorning the shop door of a now closed kitchenware and gifts shop which previously was an ironmonger and before that a pub. It’s still intact with little to no wear and tear. Presented on a cream background the font gives a bubbly feeling however the colour does not, a muted brown shade. The sign wants you to come into the shop but its appearance lacks intrigue. The font also contrasts with the more ornate serif font which covers the other windows in the shop. With the shop now being closed, the sign is waiting for the next business to move in, when and who is unknown due to the town’s uneasy status.

Location

7 Silver Street, Trowbridge, UK