Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

The next type that stood out to me was that of Wyld Home, an independent interior design store, specialising in gems of décor. This uniquely styled Serif font, set with particularly unusual kerning and a gold foil colour create a distinctive type that stands out from across the street. As Baines states that typography is also, 'the space around and between the letters,' this suggests as to why I was initially drawn to this signage. Along with the deep olive background it ignites a creates an 'eye candy for people who like spotting the curious detail of signs.'

Location

64 Wyle Cop, Shrewsbury, UK