Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

The most striking example of 70s brutalism being the Reading Hexagon Theatre which clings to the side of the ring road like an evil villain's lair with many residents hoping that the swirling roads somehow suck it down into the ether. I wanted to share the sign that sits outside which stands tall like a totem pole which I think is a good word for it as the place is a monument to all the bands and acts that have played there but also perhaps as a symbol of defiance against gentrification.

Location

60 Oxford Road, Reading, UK