Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

Contemporary – I selected Oh! donuts as my contemporary typography as it’s taking a traditional method and mixing in fresh design styles to really hit the brand values in the signage. The blue wavy text is recognisable as a ‘vintage marker’ style. The O has a distinct overlapping look as if it was scribbled with a chunky pen. This style really gives the type a character, if it is its own identity. Mixing with the small digital-esque type to the side, the balance of hierarchy plays with the typography really well.

Location

55 Upper Arthur St, Belfast BT1 4HG