Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

The Paten & Co pub and restaurant has a typographical design above the front door, spelling out the name of the establishment. It is presented as a distressed contemporary type, coloured in a complimentary colourway to the branding of the business. This is both contrasting and complimentary to the smaller sign to the left of the image which is modern and stylish. The overall visual appearance of Paten & Co. is recognisable to the people of Stamford as being an upmarket establishment which is followed through in this example.

Location

52.6523338, -0.4805811