Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

Many of the older houses in villages around Stroud date from the 1800’s and are linked to the cloth industry, either built by weavers or wealthy mill owners. The mills along the River Frome made military uniforms and the town is renowned for the dye Stroudwater Scarlet. This stone carved lettering is reminiscent of the Roman stone carving found around the Cotswolds. The symmetry and proportions of these carved letterforms follow the standards laid down by the Roman occupiers of this area in around 43 AD. This house was built with a name that’s permanent. It’s impervious to fashions and trends and reflects the craftsmanship that went into the construction of the building.

Location

(51.7280424, -2.1717286)