Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

Just down from the Elephant Free House, this antiques shop has a very different personality thanks to its signage. Almost apologetic in nature, its letters are spindly and uneven, with unbalanced kerning and a ramshackle aesthetic. Yet these qualities are also a strength – they suggest independence, a small-time dealer with a personal touch. One can picture the owner crafting the sign over a weekend in their garage. Though with light strokes, it appears to be a serif face, and the tittles on the capital Is are an interesting feature.

Location

39A The Mall, Faversham ME13 8JN, UK