Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

‘Mr. Why Go Bald’, was originally erected for the Universal hair and Scalp Clinic by Taylor Sign’s in 1962. After a period of disrepair, “Bono’s favourite Dublin landmark” was refurbished in 1999. At first glance you would think that the design is much older with its late Art Deco, 1940’s styling. I think the fabrication has a lot to do with this as the script is ‘boxy’ and sharp. The neon gives it a unique inline and the colours it’s personality. This styling is on trend now with designers trying to capture ‘authenticity’ and look to the past for inspiration.

Location

3 South Great George’s Street, Dublin, Ireland