Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

Pata Pata restaurant in Maboneng, Johannesburg, is a contemporary African restaurant that strives to keep their roots while integrating with the new. The type is thick, bold, and almost pattern-like in its form, linking to African visual culture, but it is clean and professional enough to evoke a sense of keeping up with the times and catering to both locals and visitors without compromising its African roots. The bold type may be meant to catch attention and give an outgoing, urban feel to their establishment.

Location

286 Fox St, Jeppestown, Johannesburg, 2043, South Africa