Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

The first, initial signage which stands out from both directions of the hill is a three-dimensional type created using a block white Sans Serif lettering upon a metal wall grid. This supports Blackwell's statements in which he says that 'characters can be found on any surface,' and the importance of texture that was mentioned during this week's lecture. However, this is very much the opposite to the script font that sits upon the window in a circular situation. I almost perceive this as a traditional logo and signage for the salon that they have kept as a sense of nostalgia due to its disassociation with any other form of type upon the building. The final element of type within the setting is the bold and bright neon sign whereby the letters are formed by a gas-filled tube, wrapped around each twist and turn to create a unique lettering style. This again, stands out but paired with the initial textured logo almost creates a sense of intrigue and curiosity about the place.

Location

24 Wyle Cop, Shrewsbury, UK