Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

The Saint Lucia Marketing Board is responsible for selling and marketing agricultural products produced in locally here in Saint Lucia. The location of the marketing board has changed, hence the newer signage. The sign itself is crucial in promoting and raising awareness about the board’s functions and services. The bolded capitalized text of ‘ ST.LUCIA MARKETING BOARD’ highlights the name of the establishment and by contrast the scripted text ‘ We go to the farm for you’ gives you a glimpse as to the offerings of the St. Lucia Marketing Board. The importance of the text and the signage in general cannot be overstated, as it obviously serves to attract potential clients and to also point you to the location.

Location

2266+H56 Castries, St Lucia