Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

The Castries Central Market is a long standing hub for the selling of local goods and produce such as: herbs, spices, ground provisions, meats, fish and crafts. It’s located in the city of Castries, Saint Lucia and was built in 1894. The signage for the Castries Central Market is a crucial element in promoting the market’s visibility and accessibility. The use of bold letterforms along with the contrast of white text against a red background make it widely visible and also attracts the eye. The signage serves as a guide for both locals and tourists, directing them to the market, and upon entry, the discovery of crafts, produce and many other local items.

Location

2266+C75 Castries, St Lucia