Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

Drayman’s Brewery, located in Silverton, Pretoria, is, much like a lot of buildings in that area, a business. Set in Silverton’s old industrial area, the brewery was established in 1997, and their logo, which is written in hand-painted, serif type, reflects that era. While the logo is by no means modern, the serif typeface gives it a bit of flair that establishes the brand as being unique, more fun and laid-back than rigid and professional. Personally I think using a serif typeface for their logo makes them seem antiquated and removed from modern brewery practices, but perhaps that fits in with Silverton’s rather vintage look.

Location

222 Dykor St, Silverton, Pretoria, 0127