Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

The bold serif block letterforms for this eatery devoted to serving desserts, are covered in lights to illuminate the sign during darker hours, as Friday and Saturday they are open till late.  As more businesses began to open in Shrewsbury over the last decade; seeking out a younger demographic than in previous times, this stylised form of lettering powered by electricity speaks to a literally more vibrant scene in this historical town.  The lettering has a youthful rebellion in its situation opposite Shrewsbury Abbey with its old graveyard.

Location

22 Abbey Foregate, Shrewsbury SY2 6AE, UK