Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

A hat tip to the pioneers of the Gold Rush which created a massive migration to California, especially San Francisco. It's polish comes from the fine details of the serifs which also nods to the posh Art Deco era of the 1900s-1930s. Elite Cafe was a stalwart member of the Fillmore District for nearly a half century having recently closed its doors. Mudpie furthers the contemporary softened serif that harkens to the slabs of the pioneer typographic poster of the 1800s West. This version includes a unique foiled background and detailed drop shadows.

Location

2185 Fillmore St, San Francisco, CA 94115, United States