Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

The visual identity of the local hairdresser service in the Sherman Way antique row is represented by elaborate and stylized vintage typeface spelling the name of the business “Leatherneck’s Barber Shop”. The signage placed over the shop entrance is composed with letter shapes of bright red color with outlines of neon lights around each character. Also, there is a business logo positioned on the windows on both sides of entrance. It consists of the same typeface arranged in the same manner as the sign above, with enlarged first and last letters of the name, on slightly curved baseline, painted in yellow color with some touches of red color and black and white outline. The look and treatments of the font create a retro feel and take the viewers back in time.

Location

21627 Sherman Way, Canoga Park, CA 91303