Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

One of the auto repair shops in Canoga Park has chosen to represent itself in the local community in a form of hand-painted mural on the wall of its building. Although the official name of the business is Benji’s Tires & Auto Repair, the owner added more personality to its identity by using a nickname Monkey Tires. The depiction of whimsical monkeys playing with the tires created a sense of dynamic and playfulness. Although the custom font of the sign carries a more official and serious tone, the letter “O” is replaced with the drawing of a tire and this juxtaposition creates visual interest in otherwise traditional centered alignment of the text.

Location

21602 Sherman Way, Canoga Park, CA 91303