Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

Established back in 2016, The Bootlegger is the first micropub in Chorley. Being the oldest and most significant market town of the Lancashire, it comes across as a very reasonable and small town, but that has changed in the last 3/4 years as many new ventures have been established in the town centre and big brands are making their way here. Chorley feels like getting revamped on the map as a new and upcoming town for the people who like peace with the bit of life of the party. While looking at this Bootlegger typeface, it intrigued me how it can covey the messages to the customers and connote emotions—the impacts on the overall perception of the place.

Location

21 Bolton St, Chorley PR7 3AA, UK