Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

The Barrymore Theatre serves as a cultural anchor for the Atwood neighborhood, and its signage helps relay that message. Located beneath its marquee, the theatre’s signage can be seen in blocky letters with seemingly random lines placed within them. These lines are meant to represent the rows of seating that you encounter when you get inside. Its strange font style and unique magenta color seem to draw the eye downward from the current show listings. While the theatre changed names and hands a few different times in its history, it was originally opened in 1929 and has served a vital role in the Madison music scene since.

Location

2090 Atwood Avenue, Madison, WI, USA