Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

Situated across the street from the Barrymore Theatre, Monty’s Blue Plate Diner creates an atmosphere that transports its customers back in time. Its neon-lit sign is reminiscent of the 60s. At the same time, this extra illumination exposes the diner’s outside seating space, blue and white table sets. When the Barrymore marquee is lit up, the neon on Monty’s sign still attracts the eye of passersby. This sign is also unique because it’s made to look like its namesake, a blue plate. The signage choice here exemplifies what you will experience once you’re inside, as the major color scheme for the diner is blue and white.

Location

2089 Atwood Avenue, Madison, WI, USA