Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

Two writings combined, the top one is "注意. 早锻炼的 请勿大声说话 轻点! 再轻点以免影响别入休息 - Notice! Comrades who exercise early, don’t speak loudly. Be gentle, more gentle accordingly, don’t disturb the rest of others. The writing underneath say: 世德居委乔校 - Shide Neighborhood Committee Qiao School. In China, there are many types and signs related to social rules, advertisements and guides. It is a big part of their culture that as a designer I can track the influence of political situations on everyday design tendencies. The Chinese government puts a huge effort into producing communistical advertisements and typography is often oriented on sending “proper” messages to people. For this reason the look of the typography struggles and does not look as diverse as it could be.

Location

2 Jiuxianqiao Rd, Chaoyang, Beijing, China