Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

The Green Owl signage was different than other signs I ran into since it was a silhouette piece, where others were not. In doing so, the restaurant’s name is less likely to incur wear and tear from the weather. In addition, sign upkeep is fairly straightforward, since the material it’s made from is painted metal. The orange of the building peeks through, making the name stand out. When night falls, the sign is illuminated with lights, casting a distinctly branded shadow against the building. This was one of the original businesses to make up the Atwood neighborhood as it is known in the present day.

Location

1970 Atwood Avenue, Madison, WI, USA