Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

This local area is bustling with small independent shops that commonly use retro style fonts and typefaces for their exterior signs. Over the last decade many new shops have opened in the area many of which sport a vintage style which gives the area it’s stylish bohemian character. This shop dates back to the 1970’s and they restored and repainted the signage but have kept the original typefaces. I like the vintage look of the local shops in this area.

Location

142 Clarendon Park Rd, Leicester LE2 3AE