Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

Bold, San Serif slab font covered with graffiti upon a bright yellow metal rectangle sign, presenting the words ‘On sale here’. Above the main presentation you can just work out ghost words spelling out ‘Evening Post’ A sign which was once for the newsagents around the corner? It’s been weathered, vandalised and what looks to be tape from an old sign which was stuck on top. This for sums up the identity of the town, once open, now, stuck in a place which is struggling to show it’s true potential and once flourishing past?

Location

12A Roundstone Street, Trowbridge, UK