Geotype Submission

The Geotype project charts the rich history of lettering and type forms that have established the identity of cities and towns around the world. Explore the map

How does this letter-form communicate its location?

While the actual Star Food Shop no longer exists, a ghost sign calls on a forgotten time in the Atwood neighborhood. Known nowadays as the Star Liquor Store, this brick building is situated on the corner of a prominent intersection. It is likely that the original food shop commissioned an advertisement to be painted on the side of the building to draw in people that were traveling by. By using white lettering on black and navy blue backgrounds, the words probably appeared very crisp against its brick backdrop in its prime. Over time, it has taken on a distressed look.

Location

1209 Williamson Street, Madison, WI, USA